Groupon acquires Twangoo but misses groupon.co.za

January 11, 2011

To my knowledge, this was scheduled to released on Friday, but Groupon Inc. just issued this press release, where they announce:

CHICAGO–(BUSINESS WIRE)–Groupon (http://www.groupon.com) announces the launch of Groupon India, Groupon Israel and Groupon South Africa via acquisition of daily deal sites SoSasta (http://www.sosasta.com), Grouper (http://www.grouper.co.il) and Twangoo (http://www.twangoo.co.za), respectively. Terms of the deals were not disclosed. […]
The acquisitions continue Groupon’s rapid global growth and extend its reach across India, the Middle East and South Africa. In just three months since launch, SoSasta has grown to run daily deals in 11 Indian cities. Serving Tel Aviv and surrounding cities since March 2010, Grouper is widely recognized as the first and largest deal site in Israel. Twangoo has rapidly grown to serve the most cities of any deal site in South Africa. All three sites will transition to the Groupon brand name and site design in coming months, and will serve deals in the local communities’ primary languages: English in India and South Africa and Hebrew in Israel.

To my best knowledge my blog post “Groupon to launch in South Africa in cooperation with Twangoo” dated December 17th was the first public posting about the Twangoo/Groupon connection and I got quite some interesting follow-up conversation with industry people that indicated the takeover deal that was finally announced today.

Groupon South Africa now looks at a launch from a market leader position, but they might face special problems, they yet have to solve:

groupon.co.za is currently owned by competiting dailydeal-site wicount and they might face the same problem they’re currently facing in Australia: they offered the local domain owners “about $286,000 for the Groupon.com.au domain and trademark” but only got a counter-offer to buy the whole competing business in a package deal. Now that Groupon was stupid enough to publicly value their own brand-typo-domain, I’m interested to hear what might happen if Wicount goes the same route. Will Groupon go to court about the very essential domain name groupon.co.za or will they simply put cash on the table and possibly buy the whole Wicount business ending up with two local companies?

groupon.co.za whois

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