Springlab & Me. Why I advise an african incubator

April 15, 2014

TL;DR I recently became the advisor and Angel Investor for the Startup-Incubator Springlab. Springlabs launch announcement was already covered by Ventureburn and you can find a copy of our official press release below. Springlab is currently looking for investors (tickets starting at 100k) and motivated employees with a desire to experience all that Africa has to offer.

 

Springlab Südafrika Inkubator

The background:

South Africa has been my central residence for the last 7 years. Although the majority of my income during the first few years came from the developed market (Gulli-Exit & 3Gstore-sale with German speaking focus, and some English speaking online projects with US focus) I was active in the South African market from the start:

The acquisition of weather.co.za  in August 2007, a few months after my initial stay in South Africa, followed by the development of a substantial Domain-portfolio and a share in CapeTownMagazine.com  late in 2008 were my biggest investments and gave me a lot of insight into the Online Industry.

The arrival of Rocket Internet at the end of 2010 significantly aided the development of the online market and indirectly aided me as well: In my English blog I forecast the aquisition of Rocket’s entry into the market (that was only officially announced a few weeks later). This scoop provided me with many new acquaintances and an insight into the exciting and dynamically growing South African Internet scene, thanks to Rockets ventures like Zando and 5Rooms.  My good knowledge of Western Start-Up culture allowed me to recognize real opportunities for development and also just skeptical enough to avoid getting caught up in a hype.

Of course the possibility to create my own start-up was always in the back of my mind. Yelp for Africa, wine E-Commerce, Couponing für Africa – since 2010 I have considered these with different teams but could never find the passion, market or team of people that I needed to really devote myself to it.

The ideal position for someone with my portfolio would likely be as an advisor. Those that know me and the severity of my PowerPoint allergy and general ‘employability’ can understand why this was not a viable career choice for me. I am passionate about Beerhouse , keeping guests happy and working out global development strategies on a Friday night (often completely sober!) fills me with excitement and satisfaction.  The creation of internet based B2C Brands and Online Marketing Strategies on the other hand, does not awaken the same passion and enthusiasm in me.

In this whole time I have only met one team that has entered into the market with the realistic self-evaluation necessary to build a sustainable and successful business. Springlab is not just waiting for the luck of the e-Commerce lottery (and endless VC Rounds) to succeed, but instead actively concentrates on business models that can be successfully executed in a relatively transparent time frame and easily adapted to the local Market.  Between Eugen from Germany and his South African partner Sheraan, the combination of hunger and international experience is perfectly balanced. I can only say one thing about this team: I look forward to future work, new discoveries and mutual success – Prost!

 

FOR IMMEDIATE RELEASE:

Contact Person: Eugen Petersen (Co-Founder)
Company Name: Springlab
Voice Phone Number: +27 21 448 0496
FAX Number: +27 86 660 5131

Email Address: press@springlab.co

Website URL: www.springlab.co

Springlab (www.springlab.co), a new technology incubator based in Cape Town is setting out to foster entrepreneurship in Sub-Saharan Africa.

The founders of Springlab are Eugen Petersen (co-founder of Zando, Africa’s largest online fashion store) and Sheraan Amod (co-founder of Personera, a US-based venture capital backed firm), who bring diverse local and international startup experience to the company. Strategic advisor Randolf Jorberg (founder of Gulli.com, one of Europe’s largest online tech communities) is renowned as one of Germany’s top online marketers and brand builders.

“Entrepreneurship has been the engine for growth in the United States. Now Africa is on the rise and technology entrepreneurship should be at the forefront of it” says Eugen Petersen. “We are deploying the internationally successful incubator model to reduce startup risk and to spur this growth.”

The company settled into a converted warehouse in Observatory, Cape Town several months ago and has just opened a sales office in Rivonia, Johannesburg. To date, Springlab has been backed by private angel investors, and is now open for direct equity or convertible loan investments into the incubator and portfolio companies.

Springlab is geared towards lean, data driven startups that are scalable, and will avoid capital-intensive business models such as e-commerce. It also acts as joint venture partner for international technology companies looking to enter the African market.

“Springlab founds its own companies and is not an external investor or temporary accelerator” says Sheraan Amod. “We take on fewer projects, but stay hands on while the venture grows up. We’re a committed partner.”

The typical investment per venture for Springlab will be between R200,000 and R2-million including the use of the incubators core resources and services. Springlab often covers the full spread of a technology venture’s needs: strategy, product development, online marketing, sales, administration and later stage fundraising. Currently, Springlab is hiring across all areas.

The first venture of Springlab is RecoMed (www.recomed.com) – a site to find the best doctors nearby and book appointments with them. The service already features 4000 doctors and is free for patients. RecoMed was silently launched last December and already attracts 14,000 visits a month, is generating appointments for doctors on a daily basis and has a growing revenue base.

Springlab’s (www.springlab.co) doors are officially open. Prospective investors, founders, co-workers, interns and anyone else looking to crack an invite to their next dinner roundtable is encouraged to email them at join@springlab.co

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