After opening the Beerhouse Cape Town on August 2nd, it’s now time to stay in Germany for the month of September. As it’s always difficult to explain my Hurra OMClub event to my non-german friends and why every year I start to overshare and post in german about OMClub and SEO contests, I’ll try to explain what it is actually about:
In September 2008 I launched a rather unusual party event and an accompanying Google ranking contest that is completely free to attend to people from the online marketing industry. It happens on the first night of the two-day dmexco digital marketing fair and started alternative party to the badly organized, expensive and boring official after-party. It is offering unlimited drinks (long, short, beer, wine, non-alcs, …), complimentary to the 1000 (in 2008) to 3000+ (in 2012) guests in an alternative unusual and exciting setting. Everything is paid for by incredibly generous companies who are keen to sponsor a party like no other (and to get their hands on some of the rare tickets 😉) They like the party so much, they even pay for the title rights to the event, online marketing agency Hurra.com did that now three years in a row – thank you!
The other thing, that always excites all SEOs (Search Engine Optimisers) in Germany ahead of the OMClub is the ‘traditional’ SEO contest, where one made-up keyword is chosen and the SEO ranking on #1 on the event date is walking away with a high-value price (usually a contract-free iPhone sponsored first by 3Gstore and then by Deutsche Telekom in 2011 and 2012). Expect this to be announced soon and look out for this tournament of google optimizers…
As demand for tickets always outgrew the size of the venue chosen, I now decided to do a big step. In 2013 the Hurra.com OMClub is moving into Colognes biggest indoor venue, the Kölnarena where we expect 4000+ guests for an event that is probably going to be Europe’s biggest (online) business party.
So if you wonder why I turned from Online Marketer to bar owner, the answer might eventually be:
I realized, I enjoy getting people drunk when organising my OMClub event… 🙂