Archives For fliks

new logo for fliks

June 2, 2009

flikslogoAs our old company logo (as seen on the left) needed a redesign we just started a competition on where we got 91 Entries until today. While we don't like all of them, we were pleasantly surprised by many of the others and would like to hear your feedback and suggestions on them.

Copy of our brief:

Company Name:
What We Do:
We are an internet company creating, operating and marketing own, mostly community-based, web projects.
Our Industry:
Formats Accepted
.EPS only
Top Three Things to Communicate through our Logo:
#1 - Passion for internet projects
#2 - Internal unity
#3 - We're skilled and always strive for the technological lead
Our Target Audience:
Internet experts looking for the guys running this cool site/service.
Styles that we are interested in:
A wordmark consists of the company name in a stylized type and may include small asbstract or pictorial elements. Famous examples include:
Pictoral Mark
A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include:

Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts.

Color Preferences:
Our company color is a bright red (RAL 3020, CMYK 0, 100, 100, 10) which should at least appear in the logo. Contrasting colours could be white, grey and/or black tones.
Our Ideas and Additional Information:
Our Ideas and additional information: Fliks has two divisions: "Fliks GmbH" in Germany, "GmbH meaning the kind of legal entity of our company in Germany. In South Africa, its "Fliks Media (Pty) Ltd." Fliks is a company that has very few customers and whose projects do mostly have their own branding/logo. Therefore, the fliks logo represents our company itself alone. The logo will appear on the web mostly on contact information pages, offline on businesscards and letters. Therefore it should be readable in small sizes, too. "Fliks" is a made up word resembling the german words "flink" or "fix", wich associates to "quick", "alert", "fast". Therefore the logo should represent a dynamic, fast acting, leading company in a rapidly developing IT/mediabased business field, competence as well als open-mindedness. Internally, it also should stand for our unity/community/alliance. Our core competences are SEO, Community Management, Web2.0, PHP/MySQL. We're hosting optimized, high traffic websites like the redirector service as well as specialist (news)sites like the german mac magazine As recognized by the company names, we also operate international the non-virtual way in germany as well as in south africa. Finally, we're in the internet business for more than 10 years now, therefore we don't want to be associated with new startups from the web2.0-boom. Ideas and recent logos: We always used "brackets" or symbols reminding brackets in our recent logos, symbolizing internal unity. Recent logo: visible on Very old logo:


We're happy to announce that we've finally launched the new We just started with a basic 5-day weather forecast service that gives you the weather for more than 90 locations in South Africa without the need to sign up for anything or deal with excessive advertising.

This site is just a semi-temporary solution while we're taking time to develop the final Weather site with international weather data, mobile access, widgets, email subscriptions, RSS feeds, and much more but this will take some months and we wanted to build a useful site until we're ready with the final site. is already visited by more than 400 Visitors every day. This is why we bought the site and used their code and developed it into the current site.

We'd be happy to see you using and liking our first Weather site and welcome feedback in the comments or on the WeatherSA Facebook page.

We've currently got the weather data for these cities and places in South Africa:

Alexander Bay, Aliwal North, Badplaas, Beaufort West, Bela-Bela, Bethlehem, Bhisho, Bloemfontein, Calvinia, Cape Point, Cape Town, Cape Town International Airport, Clanwilliam, Cradock, De Aar, Durban, London Airport, East London, Ermelo, Excelsior, Fauresmith, Ficksburg, Fort Beaufort, George, Giants Castle, Graaff-Reinet, Grabouw, Grahamstown, Graskop, Groblersdal, Hermanus, Ixopo, Johannesburg, Johannesburg OR Tambo Airport, Joubertina, Kimberley, Klerksdorp, Kokstad, Komatidraai, Kroonstad, Kuruman, Ladysmith, Lephalale, Levubu, Lydenburg, Mafikeng, Malmesbury, Margate, Mokopane, Mooiriver, Mthatha, Musina, Nelspruit, Newcastle, Ngqura, Oudtshoorn, Paarl, Phalaborwa, Piet Retief, Pietermaritzburg, Plettenberg Bay, Polokwane, Port Elizabeth, Postmasburg, Potchefstroom, Pretoria, Queenstown, Richards Bay, Riversdale, Rustenburg, Sasolburg, Skukuza, Slangkop, Springbok, St. Lucia Estuary, Standerton, Stilbaai, Strand, Sutherland, Taung, Thabazimbi, Thohoyandou, Tzaneen, Uitenhage, Ulundi, Underberg, Upington, Vereeniging, Vredendal, Vryburg, Vryheid, Welkom, Witbank, Worcester.

Please report if your place is missing in this list.

The future looks bright for tech-startups in South Africa. My friend Thomas Promny sent me the news via email before I saw it on Jens Kunaths Blog (who also lives in Cape Town half the year) today: Hasso Plattner Ventures did just setup an 30 million Euros Venture Capital fund "aimed at early stage companies, not those within the seed stage". This fits very well into my plans. I intend to invest some of the funds I got from selling not only into my own south african projects ( being only one of them) but also to help young entrepreneurs to startup their own online-based businesses. But being a seed capital / angel investor alone will not work if there is no infrastructure to support ventures that grow beyond that size and this could be where Hasso Plattner Ventures steps in.

sunsetMy company in Germany has a proven track record for building high-traffic customer-oriented Portals in various niches and we'll start using this experience help others to grow on the South African market as well... In March I'll be back in Cape Town and I hope to meet the first potential partners, though I'll mainly be there for some well-deserved vacation... :-)

I did just announce publicly that - the website I started in 1998 - was sold for an undisclosed amount. I expect the new owner to keep the main features and start developing new exciting extensions for it's more than 600k registered members. Alexa says that gulli is one of the Top50 visited sites in Germany and Google Analytics counted more than 55.5 million pageviews from 9.8 million visits in January.

While I have to thank gulli for the existence of my company and an uncountable amount of experience and learnings I felt it's a good time to say good bye after ten years of hard work on a single internet project. I will keep all my employees, hire new staff, move into bigger offices and use our experience in the internet-technology, community-management and online-marketing markets to build new exciting projects primarily targeted to the german and south african markets.

I hope to give you more updates here on my blog that was just recently moved from the old bi-lingual domain name to the english-only Domain.