We started selling the iPhones in our 3Gstore.de exactly one year ago and we quickly became the leading store on the german internet. Now it’s time to go offline and become the first iPhone store worldwide to sell them in a brick-and-mortar Store in Bochum, Germany in the middle of the industrial Ruhr Area (Ruhrgebiet). We hope to continue the success story we started online and become the store for all iPhone lovers in Germany.
I write this in my english blog rather than my german one first, because Theappleblog did scoop the story today and wrote:
On offer will be 3G and 3GS iPhones, contract free and officially sim-unlocked. Customers who buy these devices can then sign up for a service plan with the provider of their choice — either O2, Vodafone, or ePlus, in addition to T-Mobile.For us here in North America, it sounds like some fantastic dream… imagine the freedom, the sheer public nature of it all. Right there in the open, no jailbreak, no shady independent electronics retailer offering unlocking services on Craigslist.
This is exactly what 3Gstore brought to the german online world and is now bringing to a store next to you. We are certain that this is going to change the mobile industry in Germany that is currently bound to exclusivity contracts effectively stopping fair competition. iPhone who were forced to sign up with T-Mobile whatever their home network was are now able to choose the network of their choice, thanks to 3Gstore.
